
With the rapid advancement of digital technology, AI is changing how we find jobs and plan our careers. As it is, AI can analyze our online professional activities and predict career moves quite surprisingly before we even make a decision. This might sound like something from a sci-fi movie, but it’s already happening on platforms like LinkedIn, job search websites, and even in recruitment software used by companies.
AI and Your Online Profile
Every time you update your LinkedIn profile, browse job listings, or even engage with certain types of content, AI is quietly taking notes. It looks at the skills you list, the experiences you jot down, the companies you follow, and the job ads you click on. With this data, AI can suggest job opportunities that fit your background and interests.
For example, LinkedIn is currently testing an AI tool beyond simple keyword searches. Instead of just matching you with jobs based on the words in your profile, it examines job descriptions and company information to present the best opportunities for you. This means AI can recommend jobs that you might not have even considered yet! (Source)
How AI Predicts Your Next Career Move

AI does more than just match your current skills with available jobs. It can predict where your career might be headed based on patterns it detects.
For example, if someone works in customer service and starts following project management content, AI might suggest courses or job openings related to that field. It notices when people with similar profiles move into certain roles, and then it uses that information to predict where you might go next.
Even if you haven’t decided on a career move yet, AI might already be recommending new opportunities based on subtle signals from your online activity.
AI as Your Career Coach
AI doesn’t just help companies find employees; it also helps job seekers plan their careers. Here are some ways AI acts as a personal career coach:
- Skill Development Recommendations – AI can suggest skills you should learn based on industry trends and the jobs you’re interested in.
- Course and Training Suggestions –Platforms like LinkedIn Learning and Coursera use AI to recommend courses that are a good match for your career goals.
- Resume and Profile Optimization – AI-powered tools scan your resume or LinkedIn profile and suggest improvements to better match your qualifications to job requirements.
- Salary and Market Trends – AI can analyze job postings and salary data to help you understand what you should be earning in your field.
Why This Matters for Students and Job Seekers

If you’re a student or looking for a career change, understanding how AI works can give you an advantage. Instead of waiting for opportunities to come to you, you can actively influence your online presence to attract the right jobs.
Keep your LinkedIn or online profile updated with the skills and experiences relevant to your dream job.
- Follow companies and industries that interest you.
- Take advantage of free or affordable online courses to build your skills.
- Use AI-powered career tools to get insights on what roles might suit you best.
The Bottom Line
AI is revolutionizing career planning. It reads patterns in your online activity to predict and guide your career choices. Once you understand how this works, you can take control of your professional future and make well-informed decisions about your next steps. Instead of letting AI decide for you, use it as a tool to help you build the career you want.
IBSU Media Team
IBSUniversity
PO Box 5181, Boroko, NCD,
Papua New Guinea
M: +675 7028 8030 | 7411 4100
Editing & Narrative Direction: IBSU Library & Information
Disclaimer
This article provides general insights into AI’s role in career development. AI tools can guide and suggest, but the best career choices depend on your personal interests, goals, and hard work. For personalized career advice, consider speaking with a career counselor or industry professional.